SEO Interview Questions and Answers
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SEO Interview Questions and Answers List
- What is SEO?
SEO means Search Engine optimization. It is a practice which is done for optimising a website’s architectural layout. It helps in link attractiveness and content relevancy so that the pages are more readily found and hence rank higher in search engines.
- Why is SEO important to business?
SEO is crucial to business because it makes websites more visible and brings more traffic and more opportunities to your business. The ultimate goal of SEO for business is to bring more traffic. In this way your business can get great Fame. SEO can also bring potential customers for you. Therefore, the importance of SEO in business can’t be ignored.
- What are the top ranking factors of Google?
The top ranking factors of Google are given below:
- High quality content
- Page experience
- Page speed
- On-page optimization
- Internal links
- External links
- What are organic results?
Unpaid listings that appear on search engine result pages are called organic search results. These results are based on the effort and domain authority. Organic results give long lasting results but in some cases it may take some time. It’s beneficial because you get up on the basis of your skill.
- What are paid results?
Paid results allow users to pay for a prominent spot in search results. These are the exact opposite of organic results. They are paid backlinks in SEO. It is a kind of business itself. They have a great effect on the traffic for your website. The biggest negative factor of paid SEO is that your website ranking will go down when you stop running as. You can say it’s a temporary ranking. Paid results give immediate ranking which results in driving huge traffic to your website.
- What is a sandbox in Google?
A name given to an observation of the way Google ranks web pages in its index is called a Sandbox. It is a program series designed for industry professionals to explore career opportunities.
- What is Google autocomplete?
A Feature in which an application predicts the rest of a word a user is typing is called Google autocomplete. It is called predictive text in IOS smartphones and androids. It is a Google search feature which provides search term prediction.
- What is TLD?
TLD means top level domain. It refers to the last portion of the domain name or the portion that follows immediately after the dot symbol.
For example:
If you have a link www.google.com then in this link com is TLD.
- What is the bounce rate in SEO?
Bounce rate refers to the ratio of website visitors who depart the landing page without viewing any other page or taking action. It is defined as the percentage of single page visits to your site. It is the number of visitors who do not engage your page in any meaningful way.
For example:
If out of 100 customers, 5 left your page just on the first page or bounce back to the search then your website bounce rate is 5 percent.
- What are long tail keywords?
A phrase which is generally made from three to five words is called long tail keyword. They allow you to Target niche demographics, as they are more specific than generic terms. As they are designed to better reflect how people make queries, so these keywords are less competitive than generic keywords.
- What makes a website search engine friendly?
A website can be made friendly by following steps:
- Make sure that all URLs are simple and readable
- Publish relevant and authoritative content
- Update your content regularly
- Metadata
- Have a link worthy site
- Use alt tags
- How to measure SEO success?
SEO success can be measured by following methods:
Organic traffic
Keyword ranking
SERP visibility
Click through rate
Bounce rate
Website over time
- Which SEO tool should you use regularly?
Ahrefs is one of those tools which are mostly recommended online. It’s the best SEO tool around.
- What is link building and why does it matter?
It is a search engine optimization technique which increases your search engine ranking. One of the primary ways that search engine algorithms determine the relevance of a page are through links. If you have a good number of links then it will indicate you have good and valuable content.
- What are backlinks?
When a website is linked to another, a backlinks is established. In other words, you can say that backlinks to your website are essentially a signal to search engines that people endorse your content.
- What do you mean by page speed ?
Page refers to how fast your site loads for the customers. It is something that Google takes into account while ranking the websites. Faster pages are more efficient and provide a much better on-page user experience so page speed is very important to users. According to surveys, if a website takes more than three seconds to load then the user will switch off that website and to other search results.
- Which SEO factors are not in our control?
Google is not in our control. It is because Google does not make its ranking algorithms public to avoid disruption. It is also done because if Google makes this public then it might be possible that the Google can clash. So the SEO factor that is not in our control is Google.
- What are some black hat SEO practices to avoid?
The black hat SEO practices are:
Keyword stuffing
PBNs
Content cloaking
Article duplication
Comment spamming
Buying links
- What is white hat SEO?
It refers to any practice that improves your search ranking on search engine result pages while on the other hand you remain within the integrity of the website and the search engine terms of services. In other words, you rank your website legally on a search engine result page.
- What is on-page SEO?
The practice of optimising elements on a website in order to rank higher and earn more relevant traffic from search engines is called on-page SEO. It includes site structure, content and speed optimizations etc.
- What is off-page SEO?
Everything that doesn’t happen directly on your website is about off-page SEO. Social media,link building and local SEO are included in off page SEO.
- What are the qualities of effective SEO?
The qualities of effective SEO are:
Critical thinking
Speaking and writing ability
Technical and programming skills
Social skills
A sense of humour
Data skills
Analytics skill
Drive, motivation and adaptability
- Name different types of keywords in SEO
To optimise a web page we use keywords. There are two types of keywords:
Primary keywords
Related keywords
- What are the different categories of SEO technique?
Search Engine optimization are of three types:
- Off-page SEO
- On-page SEO
- Technical SEO
- What is a page rank?
It is one of the algorithms used by Google. It’s given a page rank to determine a web page’s relevance or importance.
